Archive for the ‘Interesting’ Category

Embrace the Randomness

Saturday, August 21st, 2010

After receiving a last minute invitation to a dinner with Bob Ansett as the keynote speaker, I was a little annoyed and frustrated as it was cutting into my prospecting time and after 5pm is prime prospecting time as everyone is home. So I thought to myself, I better get some value from this dinner and hopefully meet and make some new contacts.

What I got from this dinner, I think will make up for the few hours not prospecting as Bob Ansett is a wealth of knowledge for business and sales people alike. So I thought I’d share a few key points that I enjoyed from his speech.

Bob Ansett had the Budget car rental business and lead it to be number 1. To overcome some strong competition in a regulated market (Avis were the only car rental company allowed to operate at airports at the time) Bob set out to stand. This involved keeping the brand fresh and relevant, exceeding client expectations and being innovative. Below are some short takes or bites from my notes I took on the night.

To keep the brand fresh, Budget would use creative marketing and slogans.

To stand out from the competitors, make an innovation every 6 months, by the time the competition catch on, you have created another.

Recognising their are many stages and contacts with a client prior to completing a sale and you have to nail every one of those, otherwise the customer is unlikely to return.

It is cheaper to retain your clients than it is to find new ones. To keep your customers happy, focus on the three most important points

Service – exceed their expectations everytime

Satisfaction - Ensure the customer’s need is satisfied

Retention – Have them a raving fan that will return to you again when they need your good or service

In larger organisations, Bob mentioned it is important to market internally, having your employees as advocates of your business generates volumes of referral business that doesn’t cost your marketing budget an arm and leg. Job satisfaction makes people work to the best of their ability and increases productivity. Set six month targets and if they are achieved, celebrate them.

I hope these points help you as much as they helped me. If you would like to find out more about what we are doing differently and the exciting changes ahead for Shedden Real Estate contact us through the channels below.

Facebook:        Shedden Real Estate Page

LinkedIn:          Tiron’s Linked In Profile

Twitter:            @tironmanning

Social Media – Way of the Future for Real Estate?

Thursday, August 19th, 2010

Having just read another article, (funnily enough in a printed magazine) stating that print media is not dead; just slowly dying the writer quoted some amazing stats. 60% of total internet users according to an E-marketing survey are accessing social media at least once a month. This figure is likely to rise further in coming years.

What does this mean for the humble real estate agent??

Like previous studies into the employment market, it is not going to be how many names on a database you have, it will become how many people you are connected on LinkedIn, Facebook or Twitter. Proactive agencies will be building their social networks and provide their connections with not only listings but genuine articles of interest.

Blogs will replace newsletters, reduce direct mail (therefore landfill) by replacing them with tweets and be reaching people on a social level without the fear that they have to speak to someone that is going to try to ‘force’ them to buy or sell. Social media is easily accessed, far reaching and more importantly from an agents point of view, free of charge!

Newspapers and other print media make far too much money from vendors and real estate agents on a source that is hard to navigate, hard to measure effectiveness and in essence a dinosaur of marketing. Social media transcends all demographics and is easily shared to friends and family.

To follow Shedden Real Estate on Facebook, Twitter or LinkedIn, click on the links below

Facebook:        Shedden Real Estate Page

LinkedIn:          Tiron’s Linked In Profile

Twitter:            @tironmanning

Shedden’s listings now on realestate.com.au

Tuesday, July 27th, 2010

Shedden Real Estate’s properties now appear on realestate.com.au.  This is to complement our existing listings on www.domain.com.au, www.homehound.com.au, wwwgoogle.com.au, our facebook page and of course shedden.com.au.

To view our listings on realestate.com.au, please click the link below:

http://www.realestate.com.au/buy/by-kmfizb/list-1

BankWest First Home Buyer Report 2010

Thursday, July 8th, 2010

Below is an interesting article about the report by BankWest on the First Home Buyer Market. What does this mean for our bustling market?

Bankwest First Time Home Buyer Report 2010

Housing affordability has continued to worsen over the past year, with first home buyers needing 4.5 years to save for a house deposit, up from 3.7 years.

The second annual Bankwest “First Time Home Buyer Report” also found thousands of young Australians have been forced to rent or live at home with their parents for an extra 10 months as they struggle to pull together a house deposit.

The research shows a first time buyer couple needs to raise an $85,800 deposit to purchase the median house, and $76,900 to buy a median unit.

There are 26 Local Government Areas (LGAs) – in Sydney, Melbourne and Perth – where it would take a first home buyer couple on average earnings more than a decade to save a house deposit.

Bankwest Retail Chief Executive, Vittoria Shortt said this was the stark reality of a strong Australian property sector.

“Increasingly we are seeing an entrenched two-speed market emerging with property owners on one side and a growing army of first home buyers seemingly locked out on the other,” Ms Shortt said.

Ms Shortt said first time buyers needed on average four-and-a-half-years to get together a conservative 20 per cent house deposit. This drops to four years for first time unit buyers.

View the full article at:

http://www.bankwest.com.au/Media_Centre/Financial_Indicator_Series/Bankwest_First_Time_Home_Buyer_Report_2010/index.aspx

If you are a first home buyer and would like to discuss property, please contact our office on 492615566

WHEN YOU ARE A SELLER AND A BUYER

Tuesday, June 8th, 2010

The following article is an extract from the book, Real Estate Mistakes by Neil Jenman.  Although the article was posted back in 2003, what it discusses is as relevant today as it was 7 years ago.

Do You Sell First or Buy First?
If you want to sell your home and buy another, which comes first – Selling or buying? There seem to be dangers whatever you choose.

The advice you receive from agents is often the advice which is best for the agent. The agents will tell you to sell first if they are going to be the selling agent or, if you are thinking of buying from them, you may be told to buy first. If you sell first, you have nowhere to live. If you buy first, you may not be able to sell – unless you sell fast and cheap.

So, what do you do – sell first or buy first?

The answer is neither: Do not sell first and. Do not buy first.

Instead, do them both at the same time. It’s the safest way. Plus, it gives you complete control with low pressure.

Here’s how you sell and buy at the same time:

First, you place your home for sale (NOT AUCTION – it is almost impossible to sell and buy at the same time with auction.) It is easier for agents when sellers are forced to sell. But you are not going to be forced to do anything; you are going to do it your way. And you are going to win – without having anyone else lose.

A Summary of Selling and Buying Together

The solution to selling and buying at the same time can be summed up in four simple stages.

Stage 1. Find a Buyer.
Finding a buyer for your home does not mean selling your home. It means you have found a buyer who will accept your condition of you finding another home before you sell.

Stage 2. Find a Home.
Finding a home does not mean buying a home. It means you have found a home where the seller will accept your condition of selling your home before you buy.

Stage 3. Match Finances.
Once you have found a buyer for your home and you have found a home to buy, you have to make sure there is enough money from your sale to cover your purchase.

Stage 4. Sell old home. Buy new home.
This is the final stage of selling and buying at the same time. It is the perfect solution with no risk and low stress. If the finances match, you sign a contract to sell at the same time as you sign a contract to buy.

Make sure, of course, that the conditions of both contracts are the same, especially the ‘time conditions’. You don’t want to spend two weeks in a motel. A good real estate lawyer will help you.

Selling and buying, at the same time, can be simple, safe and pleasant.

To view the entire article online, please visit:

http://www.jenman.com.au/news_article.php?id=36

If you are looking at buying and selling at the same time, please contact Shedden Real Estate on 4926 1566.

How much is my house worth?

Wednesday, May 26th, 2010

Recently we posted a blog about www.onthehouse.com.au.  A comparable website for those looking for property data on real estate in Newcastle is the Australian Property Monitors’  www.homepriceguide.com.au.  This site provides similar information to www.onthehouse.com.au including sales information along with data such as number of properties sold and highest/lowest prices.  For $74.95 24 month comprehensive postcode reports are available or for $64.95 a 12 month report can be purchased.

Check out www.homepriceguide.com.au and tell us what you think about the information it provides for those  buying, selling or simply wanting to obtain an idea of the value of their home.

If you would like to know how much your property is worth from a local expert in Newcastle Real Estate, contact Shedden Real Estate Newcastle on 4926 1566 or visit www.shedden.com.au.

Avoid losing thousands when listing your property

Wednesday, May 12th, 2010

Real Estate consumer advocate, Neil Jenman recently posted an article on his site www.jenman.com.au “The Asking Price Delusion – How some property sellers lose thousands”.

The article discusses how important it is not to list your property too far over its value and the potential damage this can cause if the property is left at an inflated price too long.  Jenman says “There will never be more buyers for your property than when you first place your property for sale”.

View the entire article http://www.jenman.com.au/news_article.php?id=259 and let us know what you think.

If you are considering selling and would like to discuss your property, contact the experienced and friendly team at  Shedden Real Estate Newcastle on 4926 1566.

Investing in real estate in Newcastle? Check out this website.

Wednesday, May 5th, 2010

If you are a serious investor in real estate or would like to become one, the website www.realestateinvestar.com.au is definitely worth a look.

The service Real Estate Investar provides is similar to those offered by other websites but really targets the data analysis needs of property investors.  It helps investors analyse  properties and for example, find properties with positive cash flow and development potential.

Real Estate Investar offers a free demo, so why not give it a try and let us know what you think.

Shedden Real Estate has a number of properties with investment potential for sale in the Newcastle area, contact our experienced team today on 4926 1566 or visit www.shedden.com.au for more information.

Newcastle Real Estate Data: On the House

Monday, May 3rd, 2010

We recently came across the website, www.onthehouse.com.au which provides comprehensive property information including listing, rental and sold data for free.  That’s right, for FREE.  Most providers of this information charge subscription fees or upfront payments for once off reports.  So this is a refreshing change – allowing the average buyer or seller access to information that helps them make a more informed decision.

So why not give the website a try and test its information for real estate Newcastle and let us know your thoughts.

If you are thinking of buying a house or selling property, contact Shedden Real Estate Newcastle today on 4926 1566 or visit www.shedden.com.au for more information.

Property Market Conditions – Where are we at the moment and where are we headed?

Thursday, April 22nd, 2010

The following article was published on smartcompany.com.au and written by property investment strategist, Michael Yardney on the 7th of April 2010.  It discusses the current property market conditions and outlines some tips on property investment.

Booms are made to bust

The Australian property markets are really heating up and boom time levels of capital growth are causing many to question whether this can continue. In fact there are some warning signs that the boom will bust.

Only last week Reserve Bank Governor Glenn Stevens sent shock waves into the market when he warned investors and home owners that interest rates are going up and that property investment is dangerous, saying: ”I think it is a mistake to assume that a risk-less, easy, guaranteed way to prosperity is just to be leveraged up into property. You know it isn’t going to be that easy”.
And I agree with him.

So what do I think about the market going bust?

Yes it will… but not for a few years yet. What will that look like? I must be honest and say I have no idea – it depends how strong this boom is, but we do know the market moves in cycles.

Sydney $569,000 $549,800 3.5% 7.3%
Melbourne $480.000 $450,000 6.7% 11.6%
Brisbane $430,000 $419,000 2.6% 4.9%
Adelaide $370,000 $360,000 2.8% 1.4%
Perth $460,000 $450,000 2.2% 5.5%
Canberra $465,000 $450,000 3.3% 6.9%
Hobart $347,500 $336000 3.4% 8.3%
Darwin $607,200 $526,100 15.4% 42.5%

Source: REIV, REIA

If our property markets, other than Perth, have had such strong property growth, why did some investors not fair well?

What these figures don’t really show is that most of our capital cities have a two-speed market. Some areas are out performing and other areas have minimal growth. That’s how averages are made up.

The news reports of record auction clearances, the long queues at open for inspections and properties being snapped up within days of them coming onto the market, relate to the inner and more affluent suburbs, where there is a shortage of supply and strong demand from owner occupiers and investors.

On the other hand the story is very different in many of the outer “blue collar worker” and first home owner suburbs where rising prices and higher interest rates have subdued the markets.

Why are the inner and middle ring suburbs growing so strongly?

Firstly our population is growing at record levels, with over 1,700 people moving into Melbourne each week, with slightly less but still record numbers moving to Sydney and Brisbane. Remember… all these people need to rent or buy a home.
At the same time there is a shortage of properties in the areas where most of these people want to live – close to their work, close to amenities, the CBD, water, schools.

And this shortfall is getting worse as development of new apartments and townhouses has almost come to a dead stop because of constrained finance for developers. There are various estimates of how severe this shortage is, some from industry bodies with a vested interest, but this year Australia will probably start building about 165,000 dwellings yet the estimated underlying demand will be around 200,000.

The ongoing gap between demand and supply is likely to keep increasing for a few years yet as all levels of government, the building industry and the banks struggle to keep up with Australia’s world-beating population growth. Only recently the Bureau of Statistics confirmed that Australia’s population grew 2.1% last year, almost double the world average of 1.1%.

Of course this undersupply is reflected in our continuing low vacancy rates, higher rents and rising property prices.

So back to my opening comments – why is success through investing not as easy as many would hope in the middle of this boom? Why are some investors doing well and others struggling?

Let me explain it this way…

Over the last month I conducted a series of seminars around Australia in front of almost 2,000 property investors and had the pleasure of catching up with some old friends and making some new acquaintances. (By the way, I have one more seminar coming up in Perth on May 1. If you live in Western Australia and haven’t booked in please click here to find out all the details and reserve your place.)

As I chatted with these investors there were two very different underlying themes.

Some who bought investment properties over the last year or two did very well, with their properties increasing significantly in value. However others who bought properties at the same time and in the same city, have not faired very well at all.

This just confirms what Glenn Stevens said – even in these boom times investing in property is no guarantee to success.

The second group either bought the wrong type of property or in the wrong location.

There is nothing new about this… some areas will always outperform the market and certain properties will always outperform the market.

The obvious question is… why have house and unit prices risen so strongly in the inner and middle ring suburbs over the last 12 months?

Well… surprisingly it is not because of investor activity, because when you look at finance approval figures they show that the number of loans taken out by investors is not as high this time round as they were at the same stage in previous property cycles.

The reason prices are moving so high is mainly from owner occupiers upgrading their homes. The new property cycle started last year with the stimulus of the first home owners boost, which some have described as a second or third home vendor’s boost, because many first home buyers used the extra $7,000 to borrow another $30-40,000 that they then handed over to the sellers who jacked up the price of their houses.

Armed with a bigger payout than they expected, these vendors then came back in the market as upgraders looked for homes in our more affluent suburbs. At the same time relaxed laws have allowed overseas buyers to purchase established properties when previously they were restricted in only buying new properties. Then of course there are the savvy property investors who came back into the market over the last year or so trying to get ahead of the pack.

In previous property cycles many of these buyers were attracted to new or off the plan projects, but there are very few of these types of properties on the market at present, most of these buyers are vying for the same established properties in the better suburbs of our capital cities.

Having said this, I’ve found investors are getting themselves into trouble in one of three ways:

1. Buying the wrong property – the market is being selective and not all properties are going up in value at the same rate.
2. Paying too much – sure the market is rising and there are few bargains to be found today, at least not if you are looking for the right property, but that doesn’t mean you should overpay. If you do, you are giving away some capital growth, as well as paying more stamp duty and mortgage interest.
3. Not having a finance strategy to cope with a rising interest arte environment – do you have a finance buffer to see you through?
One more thing: when will the boom bust?

As I said I’m not sure, but the same fundamentals that have driven up property values over the last year are likely to keep driving up prices and rentals for some time to come.

This is good news for home owners and property investors, but not for potential home buyers. They are being hit by a double whammy! Rising prices and interest rates are making housing less affordable and at the same time rising rents is making saving for a deposit harder.

Putting all this together we have a volatile mix creating a mini boom. But as Glenn Stevens suggests – investment success is not assured.

The take home lesson from this blog is that some of us will do very well out of the property boom. It will be those who buy the right type of property – one with an element of scarcity to ensure it will be in continual strong demand, in an area that has always outperformed the averages and bought for the right price.

Those successful investors will also have a robust finance strategy in place to see them through the ups and downs the next few years will bring and hold on to their properties when the market eventually slows down, as it inevitably will.

Let us know your thoughts on where the property market is at the moment and where you think it is headed over the next 12 months.

If you would like to purchase an investment property, please visit

http://www.shedden.com.au/residential.html or

http://www.shedden.com.au/multi.html for our range of properties.