Having just read another article, (funnily enough in a printed magazine) stating that print media is not dead; just slowly dying the writer quoted some amazing stats. 60% of total internet users according to an E-marketing survey are accessing social media at least once a month. This figure is likely to rise further in coming years.
What does this mean for the humble real estate agent??
Like previous studies into the employment market, it is not going to be how many names on a database you have, it will become how many people you are connected on LinkedIn, Facebook or Twitter. Proactive agencies will be building their social networks and provide their connections with not only listings but genuine articles of interest.
Blogs will replace newsletters, reduce direct mail (therefore landfill) by replacing them with tweets and be reaching people on a social level without the fear that they have to speak to someone that is going to try to ‘force’ them to buy or sell. Social media is easily accessed, far reaching and more importantly from an agents point of view, free of charge!
Newspapers and other print media make far too much money from vendors and real estate agents on a source that is hard to navigate, hard to measure effectiveness and in essence a dinosaur of marketing. Social media transcends all demographics and is easily shared to friends and family.
To follow Shedden Real Estate on Facebook, Twitter or LinkedIn, click on the links below
Facebook: Shedden Real Estate Page
LinkedIn: Tiron’s Linked In Profile
Twitter: @tironmanning